Groot Hospitality is a Miami Beach, Florida-based collective of top restaurants, bars, cafés, nightlife ventures and hotels. Officially formed in 2018 by David Grutman, the company is a forerunner in its field. The group creates entirely unique atmospheres of upscale dining, luxe decor, marquee entertainment and highly shareable moments. The group-wide goal is that all guests enjoy an unforgettable escape into Groot’s vibrant, dynamic world.
Current Groot Hospitality properties include: The Goodtime Hotel, the nightclubs LIV and STORY, the restaurants Gekkō, Komodo, The Key Club, Papi Steak, Strawberry Moon and Swan. At both the Goodtime Hotel and Swan, Grutman is partners with the multi-hyphenate musician and producer Pharrell Williams – the pair will also open their first resort, Somewhere Else on Atlantis Paradise Island, in 2024. Grutman is also partners with the recording artist and actor Bad Bunny on Gekkō. Multiple other projects are in the pipeline, including an expansion plan that will bring Groot Hospitality to cities worldwide.
Ultimately, Groot Hospitality delivers one-of-a-kind outings across its locations and activations. By further programming the company’s physical spaces with an immersive, 360-degree approach — including a focus on headline performances and social media vignettes — we consistently provide our patrons with an experience that is high-energy, high-impact, and highly memorable.