Groot Hospitality is a Miami Beach, Florida-based collective of top restaurants, cafés, nightclubs and hotels. Officially formed in 2018 by David Grutman, the company is a forerunner in its field, creating entirely unique atmospheres of upscale dining, luxe decor, marquee entertainment and highly shareable moments. Groot Hospitality’s portfolio-wide goal is that each and every guest, no matter the venue, enjoys a one-of-a-kind escape into a vibrant, dynamic world.
Current Groot Hospitality properties include: The Goodtime Hotel, the nightclubs LIV and STORY, the restaurants Komodo, Papi Steak, Strawberry Moon, Sushi Fly Chicken, Swan, and The Key Club. Groot Hospitality also holds investment stakes in the cafés OTL and Planta. Each venue is based in the South Florida region. For both The Goodtime Hotel and Swan, Grutman partnered with the multi-hyphenate musician and producer Pharrell Williams – the pair will also debut their first resort, Somewhere Else on Atlantis Paradise Island, in 2024. Multiple other projects are in the pipeline, including an expansion plan that will bring Groot Hospitality to cities worldwide.
Ultimately, Groot Hospitality delivers one-of-a-kind outings across its locations and activations. By further programming the company’s physical spaces with an immersive, 360-degree approach — including a focus on headline performances and social media vignettes — Groot consistently provides its patrons with an experience that is high-energy, high-impact, and highly memorable.